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Communications Inc.

Recent Honors & Awards

Corporate Communications, Inc. Wins Davey Design Award
NORTH CONWAY, NH : The winners of The 2006 Davey Awards were announced this week by the International Academy of the Visual Arts. Kim Beals and the staff of Corporate Communications, Inc. of North Conway, NH were among the winners.

More than 3,500 entries were received from ad agencies, production houses, in-house creative, design and public relations firms from around the world for this prestigious, creative award. The Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. Corporate Communications, Inc. took home a Silver Award for their design and copy writing skills for the White Mountain Waldorf School Capital Campaign brochure. This colorful multi-page brochure is currently being used to raise funds to build a new campus for the growing school.

Corporate Communications, Inc. is a full service advertising and public relations company based in North Conway. In addition to consulting to a number of clients, from small country businesses to Fortune 50 companies, they also produce five tourist maps and guides that promote Mt. Washington Valley and the White Mountains. They also design and manage websites that promote tourism and businesses in northern New England.

Beals, president of Corporate Communications, Inc. said “I am especially proud of the work we did for the White Mountain Waldorf School. We were able to capture the essence of their mission and educational philosophy in a way that resulted in not only an award-winning brochure, but also a visual piece that educates others about the Waldorf goals and successes in teaching children. One of the joys of designing this brochure was integrating actual student artwork and parent photography into the overall design.”
(view as PDF)


Corporate Communications, Inc.Wins Award in MarCom Competition
NORTH CONWAY, NH : Corporate Communications, Inc. recently won a “Gold” MarCom Creative Award for their design and copy writing of the White Mountain Waldorf School Capital Campaign brochure.

The MarCom Creative Awards is an awards competition administered and judged by the Association of Marketing and Communications Professionals. It is an international competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs, and print, visual and audio materials. Entries come from corporate marketing and communications individuals, advertising and PR firms, and production companies, including Fortune 500 conglomerates.

The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

The Association of Marketing and Communication Professionals began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, the Association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations.

As part of their charitable philosophy Corporate Communications, Inc. donates considerable time and money back into their local community by way of volunteerism, pro bono professional consultation, and outright donations of money to individuals,
businesses and organizations that work to better Mt. Washington Valley.

“For the White Mountain Waldorf project,” explained Kimberly Beals, president of Corporate Communications, Inc., “we donated both time and money towards the production of the brochure in hopes that more children would be introduced to this unique educational experience. While I am thrilled beyond words for this recognition, I hope our success as their brochure’s designer helps raise money and awareness for their capital campaign for building a new expanded school on their land in Albany, New Hampshire.”
(view as PDF)


Small North Country Publisher Makes Big Gains
North Conway, NH: Hard work has paid off for Kimberly Beals, president and publisher of Corporate Communications, Inc., a full service advertising, marketing and public relations firm in North Conway Village, New Hampshire.

While she added six new businesses this year to the ad agency client roster, the rising star in her company is her publishing division, Hospitalitymaps.com, which saw more than 30 new advertisers come on board since January of this year. Beals says that this represents a more than 30 percent increase in advertisers which is unheard of in this economy and especially so in the publishing and newspaper industry.

The publications at the root of all this are a series of five printed marketing brochures and accompanying web sites focusing on the White Mountains, Lakes Region, Mt. Washington Valley and the Great North Woods. They are the North Conway Village Map, Golf in the White Mountains Map & Guide, Food - Mt. Washington Valley Map & Guide, Adventure in the White Mountains Map and Guide, and The Best Shopping Map and Guide, Mt. Washington Valley. Each map and guide is targeted to promoting aspects of New Hampshire that tourists and even residents can benefit from.

Beals attributes part of the guides’ success to the popularity of web sites she designed to promote each publication. At one of those sites, www.hospitalitymaps.com, the visitor can peruse all five maps and get a feel for the region before they come to visit. Last year, on busy days, her Web sites received nearly 20,000 hits a day from all over the world. She receives hundreds of calls and e-mails each year via the sites, requesting hard copies of the maps. Orders range from single maps to boxes of thousands. This summer records show that on Mondays, the sites receive the most hits a day. Last year Wednesday and Thursday were the busiest days. “Major search engines rank us in the top five for certain key words because of our organic content (high value content) and because the sites are easy to navigate,” says Beals. “Web site hits are always world-wide, but so far this summer we are seeing a lot of hits from India, Russia, the UK and Ireland, with Canada being the highest (non-US) on a daily basis.” More than 2 million hits were tallied in 2008.

Distribution of the printed maps has played an important role in the company’s growth each year. Nearly 500,000 guides are printed annually and distributed to more than 400 locations world-wide through European tour operators, at 16 Canadian travel and tourism shows, New Hampshire State rest areas, and more than 250 locations in Mt. Washington Valley. More than 45,000 guides are distributed in the Campton, Lincoln, Franconia, Meredith/Weirs region alone. They are also requested from New Hampshire, Maine, and Vermont chambers of commerce and regional AAA offices. Even the IRS training center in Andover has requested the maps for employees flying into their training facility who then want to tour the region before they depart.

Word of mouth also plays a role in helping to increase business. Beals says her current advertisers tell their associates about the success they have advertising in the maps and it snowballs from there. “It becomes a win-win for everyone involved. New Hampshire tourism wins when we attract new visitors to the state, which increases commerce and the rooms and meals tax. My advertisers win when new customers come to their door. And I win because I have happy clients who in the end make it possible for me to live here and continue to do what I enjoy in an area that I love to live in.”

Business has been so good in fact that she already has a waiting list for advertisers on some of the maps, which were just published last month. Beals says, “As the designer of the maps we are usually able to redesign the pieces to accommodate the waiting list each year, but this year we had to say no to a few because they came in too late and we just had to get to print.”

The maps have calendar events, advertiser indexes, directional maps, discount coupons and are designed specifically for the end user- tourists and visitors looking for important information. Beals says, “The coupons in all the maps and online are a huge hit, with many advertisers saying they get the biggest coupon return from our maps. In fact, one of the top hit pages at our Web sites is the coupon page, which is no surprise in this economy.”

The increase in business has been a surprise to Beals. “We’ve had a remarkable year and no one is more surprised than me,” she says. “I began this year concerned about client retention, expecting to lose some clients and we did lose a few, but in the process of pounding the pavement I added nearly 40 new ones, with about 20 percent of those being new businesses to the region.” She adds, “That in itself is an encouraging sign for the North Country.”

Communications, Inc. offers high visibility advertising, marketing, strategic planning and public relations. Clients range from small family businesses to major international firms. For more information call: 603-356-7011 or visit www.corporatecommunication.net